“#BräckGesten” translates to something like “#BeatTheCelebration”, and is a content series for Elitserien – the highest division in the bandy league of Sweden.
Being a sport with limited media coverage, this is a campaign to promote the players and people in the league in a new way.
In every episode, a team is trying to beat the previous team’s goal celebration.
The videos have so far been seen over 200 000 times.
Hammarby IF’s star striker Christoffer Fagerström honors Hammarby soccer legend Kennedy Bakircioglü by replicating his iconic celebration, in which Kennedy caught a cup of beer and had a sip.
IK Tellus’ poster boy Martin Krigh realizes his team doesn’t score enough goals, and tries a new way to get the ball into the net.
The former national team captain Andreas Westh has a plan of how to beat Martin Krigh – and at the same time increase his team’s chances to finally win the Swedish Championship.
Striker Mattias Hammarström of reigning champions Edsbyn has a theory on how they should celebrate – ending up in a celebration to make the away crowd happier.
Västerås SK’s Simon Jansson throws a party to celebrate their goals.
Jesper Eriksson of Villa/Lidköping brings his teammates out to a castle to celebrate in a big manner.
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